Media

Can You Save Money Shopping Online?

 Toronto—October 14, 2009—With the effects of the recession still being felt nationwide, Canadian consumers are more focused than ever on making well-researched purchases this busy holiday season.  A recent publicized poll shows that over 90% of consumers research products online before purchasing. That fact has driven more consumers to online shopping sites like http://www.ishopathome.ca. 

 “This is the biggest shopping season of the year and online shopping portals make it very convenient for consumers to research and compare an enormous range of products and services online,” explains Imie Belanger, owner of I Shop at Home.ca--one of the leading Canadian online shopping portals.

But many shoppers on Belanger’s I Shop at Home.ca website are clicking online for more than purchases that they can trust; they’re also earning money as well.

“The trust factor is a huge element in this economy. Consumers want to buy from companies and people that they trust. The best direct sales representatives were first consumers before they decided to sell the products they enjoy.  This is a win-win situation for consumers seeking trusted sales advisors and a way to earn extra money this season. Seventy per cent of sales in the direct selling sector occur between Labour Day and Christmas. Buying a product you love and then selling more of that product to your friends over a cup of coffee is a beautiful business model that consumers and small business owners love,” explains Belanger.

The high volume of direct sales at this time of year has much to do with the “way” products are sold. Many direct sales firms sell their products as part of product themed “parties” that are hosted locally at a client or representative’s home. This is very appealing to consumers thinking about holiday gifts, home decorating and entertainment. The I Shop at Home.ca website actively highlights in its blog and promotional sections current opportunities to purchase products at discount or to join various companies looking for representatives—especially during this busy buying season.

Belanger’s website also offers a comprehensive listing of vendors in various categories from every province in the country.  She accepts only vendors who can serve and meet sales and delivery requirements for Canadian consumers.  Canadians often face added delivery costs and restrictions when dealing with American firms online and Belanger is adamant about creating a place online where Canadians buyers can find uncompromised choice and service. 

To arrange a media interview or to get more information please contact Imie Belanger at imie@ishopathome.ca or call 647-281-5528