Facebook Changes Affecting Network Marketers & Direct Sellers
The warning came in November and today is the roll out day.
What a way to start the new year!
But before you stress yourself out on these changes, know that your best defence is to educate yourself and tackle these challenges head on.
What exactly are these changes?
Here’s what Facebook say:
According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
And here is the kicker!
Beginning in January 2015, people will see less of this type of content in their News Feeds.
With that said, people who liked your page WILL NOT see your posts(or see very little) . That’s the harsh truth.
So what is considered “too promotional” by Facebook?
Here are 2 examples of posts from Facebook:
“Be sure to watch the #1 rated show about the feelings of big cats every Wednesday night at 8PM….”
“Only 15 minutes left to get your Bunny Bucks for 53% off!”
What can you do about it?
So you have two choices:
- Give up.
- Adjust your marketing strategy and win.
Because there really is no point of spending hours on Facebook promoting your products when no one sees it.
So what can you do about it?
It really boils down to getting real and start building long term relationships with Facebook as a tool, to connect and have a meaningful conversation with people instead of being pushy, salesy and hypy on your page updates.
In my 25 Ways To Grow Your Direct Sales & Network Marketing Business, I’ve shared exactly how to promote your business without being too promotional.
And in the next few weeks, I will be sharing examples on how you can create and post non-promotional contents on your Facebook page that people actually WANT to read on their feeds and maybe even share with their friends. So watch your e-mails.
In the meantime, I’d love to hear from you. What do you consider “too promotional” Facebook updates? Comment below 🙂